On the first day of its released, Aamir Khan, Sharman Joshi and Madhavan starrer 3 Idiots collected Rs. 290 million in ticket sales setting a new record for the first day collection for any Bollywood movie. 3 Idiots tells the story of three friends- Farhan (R. Madhavan), Raju (Sharman Joshi) and Rancho ( Aamir Khan). The movie had been equally liked by the audience and critics and people are now crazy for the tickets and the multiplexes are taking full advantages of this frenzyand increased the ticket price. Magnamags.com reports:
On an average, the increase has been around twenty five percent per ticket. This has helped multiplexes not only rake in huge moolah but also provide audiences with tea and snacks in the morning shows. Sources say that the extended weekend has helped the film in attracting the audiences towards theatres. Some trade sources say that the film has raked in more moolah than even Aamir Khan’s earlier blockbuster ‘Ghajini’.
A day before release, 3 Idiots had paid previews in limited theatres and it did very well. The movie collected Rs. 25 million on that day which has never been achieved by any other Bollywood movies. On that day, the movie was showcased in four theatres in Chennai and all the four theatres were houseful.