On January 18, 2010, Samsung announced a new phone in India called the Samsung Metro 5200. It is a slider phone but what surprised many people in India that the phone does not belong to Samsung Corby family. For the last couple of months, Samsung launched several phone under Corby brand. The Samsung Metro 5200 is a slim slider phone.
- Breadth: 10.9mm
- Color: Red, Black and Blue colors.
- Display: The Samsung Metro 5200 sports a 2.1 inch screen with 240X320 resolution and 16 million colors.
- Memory: 50 MB
- Expansion: Memory can be extended up to 8 GB.
- Radio: FM Radio with RDS,
- Camera and video: 3.2 megapixel camera with LED flash and face detection.
- Audio: Music player
- I/O ports: USB 2.0,
- Wireless communication: GPRS and EDGE connectivity Bluetooth 2.1
- Documents: Office docs support
- Accessories: 1 GB memory card
- Battery: 800 mAh provides 5 hour talk time.
Price: The phone would cost Rs.7,439 which is quite high for the price of a feature phone. In India, mobile phone is one of the must have accessories among the youth. More and more young people are now texting, sending messages, watching movies, playing games and browsing the Internet over their phones.
Asia is becoming an important region for Samsung. As Europe and American users are becoming more interested to use smartphones, Samsung is selling more smartphones in countries like India. Now, the company is trying hard to lure more consumers to buy its feature phones.
Headquartered in Seoul, South Korea, Samsung Group is a multinational conglomerate operation and one of the largest conglomerate with an annual turnover of $173.4 billion (2008). The company has numerous national and international business affiliates most of which united under Samsung Brand. Samsung Electronics is one of the top consumer electronics producers in the world. The company produces a wide range of products including mobile phones, TV, and wide range household appliances. The Samsung Heavy Industries is also the second largest shipbuilding company in the world. Samsung C&T is also a one top construction companies in the world.
Since 2005, Samsung Electronics became one of the most popular consumer electronics brand and the best known brand of South Korea in the world. Samsung Group accounts for more than 20% of South Korea’s total exports. It is also the domestic leader in financial, chemical, retail and entertainment industry. Due to the company’s strong influence in South Korea it is often referred as the “Republic of Samsung.”
Samsung was established by Lee Byung-Chull in 1938. In the beginning, it was a small trading company located in Daegu, the third largest metropolitan area in South Korea. Till the Communist invasion in South Korea in 1950, the company prospered. Due to the invasion, Lee left Seoul and started his business in Busan. During the Korean war, Samsung’s business prospered and assets grew twenty-fold. In 1953, Lee started a sugar-refinery which was also the first manufacturing company of South Korea after the Korean War. The company then diversified its business in many areas and eventually Lee turned Samsung into an industry leader in many domestic sector including insurance, securities, and retail. In the early 1970s, Lee started a radio and television station. For the project, he borrowed heavily from foreign interests.
In the 1960s and 70s, Samsung observed unprecedented growth, thanks to South Korean President, Park Chung-Hee’s vision. He emphasized heavily on industrialization and economic development strategy led by a handful of domestic conglomerates. Hee’s regime protected these companies from competitors and financially assisted them. Hee’s regime banned several foreign companies from selling consumer electronics in South Korea and created the opportunity for companies like Samsung to nurture and grow. Samsung became the first South Korean company to produce random access memory chips.
Samsung Group later created several electronics divisions including Samsung Electronics Devices Co., Samsung Electro-Mechanics Co., Samsung Corning Co., and Samsung Semiconductor & Telecommunications Co. It consolidated these companies under Samsung Electronics Co., Ltd. in 1980s. Samsung’s first product was a black-and-white television set.
Samsung is also a major sponsor of various sports events. In order to improve its internationla image, the company spent more than $6billion on marketing since 1998. It was also among the major sponsors of the last five Olympics. The company also built a large video sign in Times Square in 2002.
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