Bajaj Auto is hoping for higher sales figure in next six months

Despite 17% drop in cumulative sales in the last two months, Bajaj Auto, one of the top two wheeler producers of India, is hopeful about its business. Bajaj Auto’s managing director, Rajiv Bajaj, expects that the current financial year will be one of the most profitable years in the company’s history. So, how Mr. Bajaj expects to turn around the market that has been badly affected by economic recession? Well, the answer is launching new motor bikes.

On June 23, 2009, Bajaj Autos launched its new 220cc Pulsar bike. The popular brand will help the company to cross 45,000 units per month from August 2009. The company is also going to launch a new bike in the non-premium segment next month and another bike by the end of 2009.

The Bajaj Pulsar 220cc motorcycle comes with non-fuel injection technology and priced at Rs.70,000. Bajaj Auto hopes to achieve a sales figure of 1,75,000 to 200,00 units per month in the remaining months of 2009. From January to March sales remained between 20,000 and 25,000 units but then it picked up in April. Thanks to its popular Pulsar brand. Still, the 2,20,000 sales figure from April to May looks far unimpressive against 2,68,000 units in the same period last fiscal year.

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Bajaj Pulsar 180 DTSi: The motor bike that changed Indian two-wheeler Industry

(This entry was originally uploaded on May 2009.)

Bajaj Auto is one of the top automakers in India and it is famous for its two-wheeler and three-wheeler vehicles. The Bajaj Pulsar is the company’s flagship two-wheeler vehicle. Not only the Bajaj Pulsar motorcycles gained a cult following but also established Bajaj Auto in the highly competitive Indian auto industry. Prior to Bajaj Pulsar, the Indian motor cycle market was dominated by small fuel efficient motorcycles. Bigger motor cycles were not produced by auto companies. Then Hero Honda CBZ changed the scenario forever. It was the first heavy bike launched in India in 1999. Bajaj then took the initiative and launched the Pulsar in 2001. Since then, the motorcycle has been constantly upgraded. In 2003, the Pulsar series featured the newly developed Digital Twin Spark Plug Ignition technology. There are four models in the Bajaj Pulsar DTSI series: Pulsar 150 DTSi, Pulsar 180 DTSi, Pulsar 200 DTSi and Pulsar 220 DTSi. The first Bajaj Pulsar 180 was launched in November 2001. Since then, it has gone through major updates. After twenty three months the all new Bajaj Pulsar 180 DTSi was launched. This was followed by another two major updates. The current generation of Bajaj Pulsar 180 DTSi UG IV.

The all new Bajaj Pulsar 180 DTSi UG IV is not just any mere facelift. This new motorcycle packs some serious machines. The 180 DTSi UG IV also boasts of good quality parts which gives the motor cycle a strong sporty look.

Dimension:

• Length: 2035 mm
• Height: 1115 mm
• Weight: 143 kg
• Ground clearance: 165mm
• Wheelbase: 1345 mm

Engine:

• Engine type: four stroke, air-cooled, DTS-i
• Displacement: 178.6 cc
• Bore: 63.5 mm
• Stroke: 56.4 mm
• Valvetrain: SOHC, 2 valves per cylinder.
• Comp ratio: 9.5:1
• Carburettor: UCD 29
• Max power: 17.02 PS @8500 rpm
• Max torque: 14.22 Nm@ 6500 rpm
• Power to weight: 119.02 PS/ton
• Ignition: CDI electronic

Transmission:

• Clutch: Wet multiplate
• Gears: 5 speed constant mesh
• Gearshift pattern: One down and four up.
• Primary drive: Gear.
• Final drive : Chain.

Chassis:

• Type: Double Downtube Frame.
• Front suspension: 37 mm inner diameter telescopic forks
• Rear suspension: Hydraulic, gas filled.
• Front brakes: 260 mm disc.
• Rear brakes: 130 mm drum.
• Front tyres: 90/90X17-Tubeless
• Rear tyres: 120/80X 17-Tubeless

Electricals:

• Fuel tank capacity: 15 liters
• Width: 765 mm
• Saddle height: 790 mm.

Price, warranty, and service intervals:

Bajaj Pulsar 180 DTSi UG IV is priced at Rs.62,890. It also comes with two years warrant for the first 10,000 km.

While browsing the net for Baja Pulsar 180 DTSi I found different specifications of the motorcycle. The above mentioned specification is of the latest model Bajaj 180 DTSi. Here is another specification of an older version DTSi.

• Name: Bajaj Pulsar 180 DTSi
• Length: 2035 mm
• Width: 765 mm
• Height: 1115 mm
• Weight: 147 kg
• Ground clearance: 165 mm
• Top speed: 118 kmph
• Fuel consumption (city): 43 liters
• Fuel consumption (highway): 51 liters
• Fuel Tank: 15 liter
• Wheelbase: 1345
• Wheel type: 17″- 6 spoke alloy wheels.
• Wheel size: 90/90 x 17″ & 120/80 × 17″
• Colors: Blue, Black, Silver, Red

Engine:

• Displacement:178.6cc.
• Engine: Single cylinder and four stroke engine.
• Maximum Power: 17 Bhp @ 8500 rpm.
• Maximum Torque: 14.5 Nm @ 6500 rpm.
• Gears: 5 speed.
• Clutch: Wet multiplate.
• Bore: 63.5 mm
• Stroke: 56.4 mm
• Number of cylinder: 1
• Valve per cylinder: 2
• Engine block material: Aluminum alloy.
• Chassis type: Double cradle.
• Cooling type: Air cooling.

Other features of Bajaj Pulsar 180 DTSi:

• The Bajaj Pulsar 180 DTSi comes with Telescopic forks in the front suspension.
• The Bajaj Pulsar 180 DTSi has twin shock absorbers in the rear suspension.
• The Bajaj Pulsar 180 DTSi comes with 260mm front disc brakes.
• The Bajaj Pulsar 180 DTSi has 130mm rear drum brakes.
• The Bajaj Pulsar 180 DTSi has digital fuel gauge.
• The Bajaj Pulsar 180 DTSi has self start facility.
• The Bajaj Pulsar 180 DTSi has analogue tacho meter.
• The Bajaj Pulsar 180 DTSi has digital speedometer.
• The Bajaj Pulsar 180 DTSi comes with passenger footrest.
• The Bajaj Pulsar 180 DTSi has step-up seat.
• The Bajaj Pulsar 180 DTSi comes with pass light.
• The Bajaj Pulsar 180 DTSi has low fuel indicator.
• The Bajaj Pulsar 180 DTSi has low oil indicator.

Price:

The Bajaj Pulsar 180 DTSi is priced at Rs. 62,450.

The Indian auto industry has come a long way. In the same way, taste of people has also changed. Once two-wheeler was considered to be poor man’s vehicle but not any more. Now, bikes are a major icon of the Indian youth. Imagine yourself on the open road riding a high powerful bike and the wind blowing on your face. A bike is not just a vehicle but it also symbolizes energy and freedom.

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